“Asian Americans are a growing cohort of typically wealthy and engaged grocery shoppers with the majority shopping at least once a week and enjoying the task. Gains will be had by increasing avenues to meet their needs. Specifically, a large number feel they must make multiple stops to find everything that they are looking for and express a desire for more Asian brands and products in traditional supermarkets. By supplying these types of brands and products in an authentic way, retailers improve inclusivity. Warehouse clubs are a threat in the grocery space as the segment is most likely to cite this store type for where they are regularly buying groceries. Focusing on the elements that traditional grocery retailers currently own – freshness – will be key to winning favor among this valuable consumer group.”
– Klaudia Kondakciu, Consumers and Cultures Analyst
Key issues covered in this Report:
- Understanding the Asian American grocery shopper: responsibility, store type shopped and frequency of grocery shopping
- Grocery shopping enjoyment
- Factors considered when choosing a grocery store
- Desire for greater Asian American representation
- Channels used and interest in online grocery shopping
