“Hispanic consumers share much in common with American grocery shoppers overall, but there are differences that should be considered. Practically speaking, Hispanic Americans will continue to represent a greater share of the US population and are substantially younger. In it of itself, these differences make a compelling case for retailers as to why Hispanic shoppers matter when it comes to driving growth. The battle for the Hispanic Americans’ dollar is intense, but there is ample opportunity given that most shop at multiple locations for their groceries. Being able to win share from competing stores or store types, even if on the margins, can yield large benefits.”
– Carol Wong-Li, Director – Consumers & Culture
Key issues covered in this Report
- Understanding the Hispanic American grocery shopper: responsibility, store type shopped and frequency of grocery shopping
- Enjoyment of grocery shopping
- Factors considered when choosing a grocery store
- Desire for greater Hispanic American representation
- Channels used and interest in online grocery shopping